I get a lot of emails. And one of the emails I most frequently get is how unresponsive breeders are to potential adoptees or even adoptees that have put a deposit down on their kitty. These are huge mistakes in customer service and marketing. As a result, I thought it might be a good brainstorming session to put together a post about the top 5 mistakes cat breeders make with people adopting their cats. However, this could also be true for a rescue or shelter too.
- Not Responding to Emails within 48 Hrs (Business Days) – Customer service is one of the essential elements to a long lasting business, especially when it comes to referrals. I can’t tell you how many e-mails I get from people getting ready to adopt a kitten who are so frustrated that the breeder is not responding.
- Not Taking and Sharing Photos on a weekly or more frequent basis – Adoptees are soooo excited about their new baby and this excitement will carry on to their social media, Facebook, Instagram, etc. Which will probably only result in additional referrals. Heck, you could always post update photos on your cattery Facebook and send the potential adopter a link. That way, the potential adopter likes your page, likes the post on your page and then more than likely shares it, resulting in a potentially viral post for you.
- Not Taking and Sharing Videos – Videos are like business gold for a breeder’s marketing. You should have a YouTube channel and load them there. That way you have exposure to a larger audience, almost immediately and you will also have a dedicated link to a video that can easily be shared. If you don’t have a YouTube channel, at least add videos to your cattery’s Facebook page so they will be shared.
- Not Staying in Touch after the Sale – With today’s technology it is so very easy to stay in touch after the sale. Start a newsletter and ask the adopter if s/he wants to sign up for it and then check in on them every 6 months. Why? Again, marketing and referrals as well as reoccurring sales. Many cat owners consider adopting another cat and if they have had a nice experience with their breeder, they will return. Staying in touch after the adoption, also allows you as a breeder to ask for testimonials and referrals.
- Not Having a Running List of Recommended Products – I am often emailed by new kitten owners wondering what products to get for various things – beds, scratchers, etc. While I do cover all those things and more in A Ragdoll Kitten Care Guide, I think breeders would benefit tremendously by keeping an ongoing list of products they like to use that they know are tried and true. There’s an opportunity for breeders to get revenue from the referral – not costing the adoptee any more, but benefiting the breeder’s concise list.
Before publishing this post, I announced it’s upcoming debut on Facebook and asked readers what they thought the top 5 mistakes were. Read the Top 5 Mistakes Cat Breeders Make with People Adopting Their Cats according to Floppycats’ readers.
I can’t tell you how many people have asked if I will breed or have said they wished I was a breeder. I could never breed. Never…and part of the reason is all the work involved. I would feel obligated to execute the 5 things above and then some as well as make sure the kittens were healthy, safe, clean, etc. It would be a tremendous amount of work. I can understand how/why breeding is a lot of work, especially if you are in it for the love of the breed and not necessarily the money. However, I do think, too, it’s a business (and a HUGE moral one at that) and it’s necessary to operate like one.
What do you think the top 5 mistakes are? In other words, during the process of adopting your kitty, was there anything you think your kitty’s breeder could have handled better or done better?