Cats Against Cancer: Dr. Elsey’s Precious Cat Litter and the MMRF
Dr. Elsey’s Precious Cat Litter and the MMRF have launched another campaign to raise awareness of Multiple Myeloma. Multiple Myeloma is a hematologic cancer (cancer of the blood) and in 2016, the American Cancer Society estimates that about 30,000 individuals will be diagnosed with multiple myeloma, the second most common type of blood cancer. Bruce Elsey’s wife, Kathy Elsey was diagnosed with Multiple Myeloma in 2009, and Dr. Elsey’s Precious Cat Litter has been working with the MMRF ever since to raise awareness and research funds to find a cure.
The campaign runs for 5 months every year, and spans over multiple social media outlets such as Facebook, Twitter, and Instagram, so that users are able to share their individual experiences and support the campaign’s mission. They can also download a coupon from the campaign landing page that allows them to save $3 on their next purchase of a 40 lb bag of Precious Cat Ultra Litter, and for every $3 saved, Precious Cat donates $3 to the MMRF.
As part of this year’s campaign, Dr. Elsey’s Precious Cat Litter is giving away a coupon that saves the consumer $3 on Dr. Elsey’s Ultra litter, and also donates $3 per coupon towards MMRF research.
Since 2009, the Elsey Family and Precious Cat have contributed close to $8 million to the MMRF. “By working together to leverage their generous annual support for our year-end matching gift campaign, we have raised an additional $8 million from more than 500,000 donors,” says Paul Giusti, President and CEO of the MMRF.
Each and every purchase makes a huge impact! Join the Cats Against Cancer movement and help find a cure by following #CatsAgainstCancer and checking out www.preciouscat.com
Print $3 Coupon
The coupon can be printed here: Precious Cat $3 Coupon
Also, users can share photos and stories about their experiences with Multiple Myeloma, their inspiration and more.