RAWZ 96% Canned Cat Food with Goat’s Milk Review: The Ultimate High-Protein Feast?
If you’ve been on the hunt for a truly unique canned cat food that checks every health box while still making your cat sprint to the kitchen, you’re going to love today’s deep dive. We are doing a full RAWZ 96% Canned Cat Food with Goat’s Milk review, looking at everything from the “no-gum” ingredient list to the digestive benefits of goat’s milk.

Finding a high-quality wet food that balances superior protein with actual palatability can be a challenge, especially for picky eaters or sensitive tummies. I’ve put three of their popular recipes—Chicken, Turkey, and Rabbit—to the ultimate test with my cousin’s cat, Fred, to see if this line lives up to the hype. Let’s get into the unboxing and see why this brand is a staple in the Floppycats community!
Why Goat’s Milk Matters for Cats
You might be wondering, “Why goat’s milk?” Most of us know that adult cats are typically lactose intolerant when it comes to cow’s milk. However, goat’s milk is a completely different story.

Goat’s milk is often referred to as “universal milk” because it is much easier to digest and less allergenic than cow’s milk. For our feline friends, it serves as a powerhouse of nutrition:
- Natural Probiotics: It’s packed with natural enzymes that support a healthy gut and smooth digestion.
- Superior Hydration: It provides essential moisture alongside high-quality protein, which is vital for kidney and urinary health.
- Sensitive Stomachs: It’s a fantastic option for kitties who struggle with traditional dairy or have general digestive sensitivities.
Unboxing & Initial Impressions
I recently did a deep dive into the RAWZ Goat’s Milk line, and I was immediately struck by the simplicity of the recipes. This line features three main varieties, each focused on a single or limited protein source mixed with nutrient-rich liver and, of course, that beneficial goat’s milk.
See our unboxing here:
During the unboxing, I noticed that RAWZ stays true to their “minimal processing” philosophy. One of the biggest wins for me? No gums. You won’t find any xanthan gum, guar gum, or carrageenan here. Instead, they use fenugreek seeds as a natural binder, which is a much cleaner alternative for your cat’s GI tract.
Texture Snapshot: What’s Inside the Can?
As many Floppycatters know, the “mouthfeel” of a food can be just as important as the flavor. Since RAWZ doesn’t use gums or thickeners, the texture is a bit different—and in my opinion, much better—than your average grocery store pate.
- Smooth, Soft Pate: This isn’t one of those “rubbery” pates that stays in the shape of the can. It’s very soft and easy to break apart.
- High Moisture Content: You’ll notice a bit of liquid around the edges—that’s the good stuff! Between the meat broth and the goat’s milk, it’s naturally “juicy.”
- The “No-Gum” Difference: Because there is no agar-agar or guar gum, the food has a natural, meaty consistency rather than a gelatinous or stiff one.
- Perfect for Mashing: If your cat likes a “soupy” meal, this pates mashes down beautifully with a little extra warm water.
- Gentle on the Teeth: The soft consistency is an excellent choice for senior cats or those with dental sensitivities.
The “Fred” Test: Palatability at Its Best
We can talk about ingredients all day, but if the cats won’t eat it, it doesn’t matter! To test the palatability, we brought in the experts. During a busy Thanksgiving gathering, we let my cousin’s Ragdoll, Fred, and several other family cats try the different flavors.

Fred is becoming a bit of a RAWZ connoisseur. The truth is, Fred loves any RAWZ food he’s been fed so far, and this line was no exception. Despite the commotion of holiday guests, Fred made a beeline for the 96% Rabbit variety and started eating the second the can was opened!
It wasn’t just Fred, either. My aunt’s senior cats, Hobbs (17) and Maddie (nearly 18), also dove right in. When even senior cats with refined palates are willing to eat on a kitchen counter in a house full of people, you know the food smells and tastes like the real deal.

Key Ingredients & Nutrition
This line is built on a “96% meat, liver, and broth” foundation. Here are the three recipes we analyzed:
- 96% Chicken & Chicken Liver: A classic favorite. Chicken liver is a powerhouse of vitamins A and B.
- 96% Turkey & Turkey Liver: Rich in essential fatty acids and minerals like calcium and potassium.
- 96% Rabbit: This is an incredible novel protein source. If your cat has allergies to chicken or fish, rabbit is often a safer, highly nutritious alternative.
The Texture Analysis
The texture of this food is a smooth, high-moisture pate. It’s soft enough to mash up easily for seniors or cats who prefer a “mushier” meal, but it holds enough shape to satisfy those who like to chew.

Pros & Cons
Pros
- High-Quality Protein: 96% meat and organs with no fillers.
- High-quality canned cat food without gums: No carrageenan or guar gum.
- Digestive Support: Goat’s milk provides natural hydration and nutrients.
- Novel Protein Option: The rabbit recipe is excellent for cats with food sensitivities.
- Ethical Mission: 100% of profits are donated to charity.
Cons
- Price Point: This is a premium food, reflecting the quality of ingredients and the charitable mission.
- Availability: You may need to visit a specialty pet store or use our links below.
Where to Buy
Frequently Asked Questions about RAWZ Goat’s Milk Cat Food
1. Is goat’s milk safe for cats with dairy sensitivities?
Yes! Unlike cow’s milk, goat’s milk contains smaller fat globules and lower lactose levels, making it much easier for cats to digest. It is often called a “universal milk” for pets with sensitive stomachs.
2. Does RAWZ 96% canned food contain any gums or thickeners?
No. RAWZ is a high-quality canned cat food without gums like carrageenan, guar gum, or xanthan gum. They use fenugreek seeds as a natural, healthy binder instead.
3. Is this food suitable for kittens and senior cats?
Absolutely. The high protein content (96% meat/liver) and added hydration from goat’s milk make it excellent for growing kittens and seniors like Hobbs and Maddie who need extra moisture.
4. Where can I buy RAWZ goat’s milk cat food?
RAWZ is sold exclusively through independent pet specialty retailers and select online partners. You can use the RAWZ store locator to find a shop near you.
Final Verdict
If you are looking for the best wet cat food that offers the added digestive benefits of goat’s milk, RAWZ is a standout choice. It passed the “Fred Test” with flying colors and met my strict standards for ingredient transparency.
Note: While this food is high-quality, every cat is unique. If your cat has specific health concerns, such as kidney issues, please always consult with your veterinarian before making significant dietary changes.
🛒 Where to Buy RAWZ 96% with Goat’s Milk
Support independent pet stores and get the best nutrition for your kitty!
What about you, Floppycatters? Have you tried goat’s milk for your cats yet? Let me know in the comments!
We received the RAWZ canned food for review from the manufacturer and also requested a small review fee. Receiving the free product and the review fee did not influence this honest post.


