April 2024 Giveaway: LickiMat®

Keeping your cat entertained and mentally stimulated is crucial for their well-being. No cat likes to have its whiskers touch the side of a bowl when feeding. This causes “whisker stress” in most cats and is the main reason many cats pick their food out of a bowl and place it on the floor before feeding.

What Is a LickiMat®?

A LickiMat® is a silicone or rubber mat with textured surfaces and ridges. It’s designed for your pet to lick. The texture forces them to slowly lick up food spread across the mat, extending mealtime and providing mental stimulation. This licking can also have a calming effect on your pet. LickiMats are made with safe, non-toxic materials, ensuring your cat’s well-being.

LickiMat® for Cats

LickiMat Felix Fish-Shaped Cat Slow Feeders Key Benefits

A LickiMat® can be a great enrichment tool for your cat. The textured surface mimics how cats eat in the wild, encouraging them to lick and forage for food. This can help slow down fast eaters, reduce boredom, and even lessen anxiety. LickiMats come in various shapes and sizes, and you can spread wet food, treats, or even broth across them to keep your feline friend entertained.

LickiMat® Benefits:

  • Vet developed in Australia
  • Made of human-grade rubber (non-toxic and Prop 65 compliant)
  • Promote LICKING action and improve digestion through increased saliva production.
  • Reduce pet anxiety and promote calm behavior
  • Improve overall pet health and oral health
  • Best-selling raw and wet food slow feeder globally
  • Can slow down eating times, which is beneficial for pets who gobble down their food and can help with portion control.

LickiMat® Felix™ – This design features shallow, rounded pockets, perfect for spreading wet or dry food, yogurt, purees, or gravies.

LickiMat Felix Fish-Shaped Cat Slow Feeders


LickiMat® Casper™ – With deeper and more intricate pockets, Casper is ideal for wet or dry food, yogurt, purees, gravies, or runny treats.

LickiMat Casper, Fish-Shaped Cat Slow Feeder


LickiMat® Soother™ – This boredom-busting mat is great for both cats and dogs! It’s for spreadable treats like yogurt, broth, baby food, or blended fruits and veggies.

LickiMat Classic Soother Slow Feeder


LickiMat® Playdate™ – Looking to extend playtime for your cat? Playdate’s textured surface spreads sticky treats like peanut butter, mashed banana, or canned food.

LickiMat Classic Playdate Slow Feeder

How to Use a LickiMat®

Using a LickiMat is easy and fun for both you and your pet! Spread a thin layer of your pet’s favorite spreadable food, like canned food or raw food, across the textured surface. You can even freeze the LickiMat® with broth or wet food for an extra challenge and a cooling treat during hot weather. Start by placing a small amount in the center of the mat and gradually increase the coverage as your pet gets the hang of licking instead of chewing.

How to Clean a LickiMat®

LickiMat Casper, Fish-Shaped Cat Slow Feeder with Packaging

Keeping your LickiMat® clean is simple! For most LickiMats, a quick wash after each use is sufficient. Rinse off any leftover food debris and wash with warm, soapy water. A gentle dish brush can be helpful for crevices, but avoid harsh scrubbers that might damage the texture. You can also check the manufacturer’s instructions, as many LickiMats are top-rack dishwasher safe. Let the LickiMat®air dry completely before storing it to prevent moisture build-up.

Can LickiMat® Go in Dishwasher?

LickiMat Casper, Fish-Shaped Cat Slow Feeder for Raw Wet and Chunky foods

Dishwasher safety depends on the LickiMat® type. LickiMat® Tuff, Splash, Slomo, Wobble, and Deluxe models are built tough and can be placed in any dishwasher rack or position for cleaning. However, Classic LickiMats are made from a more flexible material that can warp in the heat, especially during the drying cycle. While they might still be usable after dishwasher cleaning, handwashing with warm, soapy water is recommended to maintain their shape. Always check the manufacturer’s instructions for your specific LickiMat® model.

With LickiMat®, you can transform mealtimes into enriching moments, keep your cat entertained, and contribute to their overall well-being.

Giveaway Details:

  • # of winners: 3
  • Prize Details: (4) LickiMats®
  • Open to Addresses in: Worldwide

If you don’t win the giveaway, by entering this giveaway, you are automatically signed up to receive the FREE Floppycats weekly newsletter and the LickiMat® newsletter.

If you’d like to enter for a chance to win the LickiMats®, please enter via the ViralSweep widget below or visit this link:

This giveaway ends on April 30, 2024 at 11:59 CT. A random winner* will be chosen in a May 1, 2024 drawing.

Buy LickiMats®

LickiMats are sold on Amazon, Chewy, and independent pet stores.

As a giveaway promotion, you can use the Amazon promo code, 20OFFCATS, to get 20% off the following products from April 15th to May 14th, 2024:

Products included are:

  1. LickiMat® Casper™ orange and turquoise
  2. LickiMat® Casper™ green
  3. LickiMat® Classic Soother™ pink
  4. LickiMat® Classic Playdate™ purple
Shop the LickiMat® Promotion

*No purchase is necessary to enter. Void where prohibited or restricted by law. Winners will be alerted via e-mail. The winner(s) of the giveaway must give Floppycats a physical address (to which the prize will be mailed) within 72 hours.  If a reply email containing the physical address where the prize should be mailed is not received, an alternate winner(s) will be randomly chosen again.

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Hi, I’m Jenny Dean, creator of Floppycats! Ever since my Aunt got the first Ragdoll cat in our family, I have loved the breed. Inspired by my childhood Ragdoll cat, Rags, I created Floppycats to connect, share and inspire other Ragdoll cat lovers around the world,

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