It is fairly easy to create dramatic photos on a budget. This is a good example of a shadow box treatment. Ragnificent Ragdolls Kahlua and Cream is a gorgeous cat, and the dark background treatment creates a simple and clean image. There are more advanced methods of achieving this effect, using multiple light sources, but this was done very low budget. It consists of a card board box, painted black inside, and some black felt, for a base. An off camera light source works best. I used a Alien Bees monolight shining down at about 45 degrees. This set up cost less than a good on camera flash. A good continuous light alternative is to use a clamp on shop light, with a day light (5500 degree kelven) fluorescent bulb, but the light will be a little harder.