In 2015, Jerry Stritzke, the CEO of REI talked about closing all of their stores on Black Friday and letting their employees spend Black Friday outside. It even got its own hashtag, #OptOutside.
I quite liked the campaign on many different levels (including a genius PR/marketing move), so I decided not to do a Black Friday or Cyber Monday posts on Floppycats – and haven’t since then.
I then saw this video on Facebook last week, and it reinforced my feelings about the mass craze of the holiday shopping season.
I really feel that Black Friday has gotten out of control and we’re losing perspective. I am all about a good deal on great products, but also feel it’s important to have balance. You can find good deals on days other than Black Fridays. There’s something about celebrating our blessings and our hearts on Thanksgiving and turning around to commercialism craziness on Black Friday that rubs me the wrong way. I have supported it in the past and might in the future, but again this year, I am opting out on Floppycats.
Rather, I invite you to spend the day with your kitties – take a video or a photo and share it on our Facebook page. Do you know how to see the posts on our Facebook page that are posted by others? You don’t even have to have a Facebook account to visit our page and see the posts. Once you’re on Facebook to see the posts by others, simply scroll down on the left hand side to where it says, “Community” and you can see all the wonderful kitties that are a part of our community of Ragdoll cat lovers.
Thank you all for being here – I am interested in your opinions about the whole Black Friday and Cyber Monday craze, please feel free to share in the comment section below.